Collect and analyze customer data about visits and interactions to create comprehensive reports and use that information to improve future marketing strategies and campaigns.Support sales by cultivating leads from social media campaigns through a planned approach.Report progress and growth on all social campaigns to senior marketing management.Research and monitor competitors’ social media activities to ensure brand safety and success.Train and guide social media and marketing team members on social media implementation best practices and strategies.

Engage with customers through content aimed at turning prospects or followers into customers and existing customers to social media brand advocates.

for ensuring brand consistency across all social messages

Stay updated with all new developments within the organization, through constant interactions with other teams such as advertising, product development, brand management, sales, etc.

Create brand awareness and ensure a strong online reputation through constant engagement and well-planned, timely, accurate and platform-relevant updates across social media.

Create a regular publishing schedule and implement it through an editorial calendar to plan, manage and promote specific, timely marketing campaigns.

Plan, create, distribute, and schedule engaging written or graphic content in the form of e-newsletters, web page content, blogs, and social media messages.

Grow and expand the company’s social media presence into new platforms, while enhancing presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.Conceptualize and create social media marketing campaigns and strategies, including budget planning and allocation content ideation and distribution and implementation schedule.Here’s what a typical job description for the social media marketer role looks like: In an always-online, interconnected world, this is a full-time role that includes various responsibilities. The job of a social media marketer is to utilize his marketing and social media management skills to ensure a strong social media presence for the business, contributing to the overall business growth both in terms of brand perception and profitability. Learn More: What Is Social Media Marketing? Platforms, Strategies, Tools, Benefits and Best Practices Job Description Now that you know why a social media marketer is needed in your larger marketing team let’s find out more about the role. Hence, it makes sense for marketers to also focus their energies on grabbing customers’ attention, where they are most active.Ī social media marketer brings in a combination of marketing and social media management skills to strategize, plan, and execute social media marketing plans that can fetch the desired outcome – be it creating brand awareness, generating leads, driving traffic, or simply engaging your customers and prospects. And, the 2018 Bureau of Labor Statistics data shows that people, in general, spend more time socializing than other daily activities. Statista says over 80% of people in the U.S. That’s because most of us spend more time on social media now, than on anything else online. This new-age role is crucial to businesses of all kinds, as social media platforms have become an inevitable medium to reach out to customers and prospects. If you answered yes to all or most of these, you certainly need a specialist – a social media marketer – to help you achieve these outcomes. engage with customers and prospects online?.drive more traffic or generate leads through social media?.get more likes, shares, subscriptions or clicks on posts?.

amplify its presence on social media platforms?.Why Should You Hire A Social Media Marketer? Why Should You Hire A Social Media Marketer?.Find out all about what a social media marketer does and who makes for a successful social media marketer. Social media has now become essential to businesses and there is a dedicated, full-time role for it. The most popular platforms – Facebook and Twitter – became available to users throughout the world only by 20, respectively. It was late in the 1990s and early 2000s when social media came into existence. A social media marketer strategizes and executes all social media campaigns, along with budgeting, content ideation, scheduling, and performance analysis, to create a robust online business presence.

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